According to recordings from an internal conference, the video system will allow more creators to get fees and post advertisements in Short, its TikTok rival.


Due to TikTok's expansion and escalating competition, YouTube is taking action. Credit... The New York Times/Jim Wilson

Sept. 15, 2022

In order to protect its position as a haven for well-known individuals and gain a competitive advantage against rival TikTok, YouTube is anticipated to unveil more ways for content producers to earn profit on its video service.





As according recordings from the a YouTube only those meeting held last Thursday, the Google-owned firm intends to make it easier for more video creators to earn money from the site by decreasing the entry requirements for its partner programme. On Tuesday, YouTube is anticipated to make the news during a gathering.

According to Amjad Hanif, director of product development and creator products, it "is the largest expansion we've done across several years introducing new avenues for creators to enter the programme."


Thursday night, a YouTube spokesman declined to comment.


In line with previous YouTube policies, content producers could only earn money if viewers viewed at least 4,000 hrs of their video and if they had 1,000 or more subscribers.

Regulators have intensified their investigation of Google, the parent company of YouTube, accusing it of anticompetitive behaviour and raising concerns about its hegemonic position in some product categories.


In response, the business has emphasised the financial advantages it offers to small enterprises and common people. According to YouTube, it generated the equal of 425,000 full-time jobs, $25 billion for the American economy in 2021, and assisted 85% of YouTube producers with small businesses in growing their operations.

Because it payed some of its makers for the past 15 years, YouTube has grown to be the most popular website on the internet for watching videos, which has attracted more individuals to keep making material for the site. With its dance videos, lip-syncs, and appeal to Generation Z, TikTok gave YouTube some new competition.


In 2020, YouTube first introduced Short, a category of bite-sized, vertically oriented videos, to compete with the Chinese-owned TikTok. In June, YouTube reported having 1.5 billion monthly subscribers.

According to session audio and two people with knowledge of the matter who were not authorised to discuss product plans, YouTube will now introduce adverts to Shorts. In accordance with one of the persons, the business plans to pay artists % of the ad revenue. 55 percent of the revenue from the adverts that appear before and during YouTube producers' videos has traditionally been distributed to them.

According to Mr. Hanif in the meeting recording, the payouts will "truly help creators realize how YouTube is indeed the place to begin their Short career." In order to make its material more similar to TikTok's, he also mentioned that YouTube would permit artists to use well-known music in both short and long films. Additionally, the videos will allow YouTube creators to monetize their work. In the past, the owners of the music's copyright received the money.

In an effort to increase e-commerce on its platform, YouTube has also launched the first shopping experience tailored for users from the United States, India, and Brazil, said Michael Martin, a general manager and vice president of YouTube Shopping, during the meeting. According to Mr. Martin, YouTube will keep to at novel methods to make revenue through Shorts with shopping in the future.


San Francisco-based technology reporter Nico Grant covers Google. He formerly worked for Bloomberg News for five years, where he covered Google and cloud technology. @nicoagrant